I help teams ship experiences users trust.

13+ years leading UX for complex, multi-tenant, B2B/B2C platforms. I build design systems, mature product teams, and deliver story-worthy outcomes.

View case studies Leadership & approach

13+

Years in UX

Product orgs guided

40+

Designers mentored

Featured Work

Modernizing the property management experience

Led a cross-functional initiative to unify resident, staff, and owner portals into a single, consistent system—driving adoption and reducing support.

+38% task completion

Form + flow optimization

Design system adoption

Entrata UI foundation

Selected case studies

A mix of product strategy, design systems, and team-level enablement work.

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Resident Portal Payments

Director of UX • 2024

Major usability improvements to the resident portal payments experience and added several new payment channels.

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Design System Templates

Director of UX • 2025

Created a library of design system templates for use across the organization.

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AI-Assisted Spec Catalyst

Product vision & UX

Created a prototype for a new AI-assisted spec catalyst tool that would help product leads generate specs faster.

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How I lead UX

My bias is toward shipping, but not at the expense of clarity. I partner closely with PMs and Engineering to reduce ambiguity, translate strategy into experiences, and build systems that scale beyond a single project.

Product-first UX

I ground design decisions in business constraints, jobs to be done, and measurable outcomes.

Design systems

I’ve built and rolled out component libraries, Figma kits, and guardrails to keep teams consistent.

Team enablement

I coach designers to present, defend, and iterate—raising the ceiling across the org.

AI & prototyping

I use tools like Figma Make, Storybook, and React prototypes to close the gap with engineering.

About

I’ve led UX in environments where reliability, integrations, and role-based access matter. I enjoy making complex admin tools feel humane, and helping product leadership see UX as a force multiplier—not a bottleneck.

Need the full stories?

I have deeper decks on program-building, design system rollout, and AI-powered design workflows.